carbon focus



Guidelines

NGOs, local authorities, government, the media and others giving carbon advice need to revise their current communications to householders to reflect the priority areas of action.

They can do this by:

  • Quantifying the amounts of CO2 each suggested action will save

  • Always including the Priority Actions listed in this report

  • Stating the savings in tonnes rather than kilogrammes

  • Include actions which save indirect energy use or embergy

  • Emphasising the actions that make the most difference

    Only with this basic prioritisation with we be able to fight the growing trend of ecological window dressing, sustainable lip service and greenwash.